Sears’ DieHard & Johnny 5
DieHard battery saves movie robot
July 6, 1988 (PD: 201711)
Johnson Controls employees, especially those in the Battery Group, might have felt a certain pride when watching the movie Short Circuit 2, which opened in theaters on July 6, 1988. The movie was a sequel to Short Circuit (1986), which told the story of “no. 5,” a mobile military robot which becomes sentient after being struck by lightning.
Short Circuit 2 continues the tale of “Johnny 5” (as “no. 5” has renamed himself), as the conscious machine gets into all sorts of trouble when he ventures into the big city. At one point in the film, as “Johnny 5” runs low on energy, he uses a Johnson Controls-made Sears DieHard battery to recharge himself.
The origin of Sears’ relationship with Johnson Controls dates back to 1927, when Union Battery (later Globe-Union) signed a five-year contract to produce Sears’ batteries. Sears’ DieHard line was introduced in 1967 to market Globe-Union’s revolutionary polypropylene battery case.
When Globe-Union was acquired by Johnson Controls in 1978, the relationship with Sears continued. By the time Short Circuit 2 hit theaters, Sears had sold 67 million DieHard batteries, thus making DieHard America’s best-selling brand.
According to Sears’ field sales manager George Christensen, the DieHard was also “the highest recognized battery sold in America, with 95 percent recognition in some markets.” It’s no wonder “Johnny 5” used the DieHard when he needed an energy boost.